Sponsor Briefing Workshop

Learn how to make active and visible executive sponsorship a regular part of all your change initiatives.

Course Description

Effective executive sponsorship is the greatest contributor to successful change, according to all nine of Prosci’s benchmarking studies. Yet 50% of executives don’t understand their sponsorship roles and how to lead effective change.

Our Change Management Sponsor Briefing helps bridge this gap by clarifying the sponsor’s role during change, providing easy-to-use frameworks, and building a critical connection between effective change management and business results.


1 day


Virtual or In-person


Who should attend?

Sponsor Briefings are great for organisational leaders who are leading change and need to understand their sponsor roles so they can deliver effective, meaningful change with measurable results.

Interested in private training for your organisation?

Get in touch to explore a closed group training for your team. Enquire here for more information.

Learning Objectives

  • Understand how effective change management improves organisational results

  • Clarify the role of senior leaders as sponsors in times of change
  • Evaluate your current change portfolio to identify project and
    people-side risk

  • Assess your level of competency in sponsoring and leading strategic changes

Programme Agenda

  • The connection between change management and business results

  • The business case for change management

  • Change management benchmark and best practices data

  • How to position yourself for sponsorship success
  • How to position your organisation for change success

  • Change models: Prosci 3-Phase Process and Prosci ADKAR® Model

  • Critical roles in leading change

  • Organisational change maturity

course-materialsCourse Materials

  • Programme workbook, handouts and assessments

  • Best Practices in Change Management- 11th Edition Excerpt

  • One-year subscription to digital content in the Prosci Hub Solution Suite, including:

  • Research Hub- Best Practices in Change Management - 11th Edition, Applications of ADKAR
Sponsor Brochure

Download the brochure!