Executive Sponsors Role and Importance 

Executives and senior leaders play an essential role in times of change. An organization looks to its leaders to be visible sponsors of change and to demonstrate why change is necessary.

In this article, we will explore:

• Research on the importance of sponsorship
  
  
• The three key roles of a sponsor
  
  
• Senior leaders' understanding of their role
  
  
• How change practitioners can support their sponsors