Digital transformation: talent acquisition strategies

    Jul 27, 2021 | Posted by Isabella Brusati

    The Covid-19 pandemic has further accelerated the digitization process that was already underway and has shown the limitations of executives who did not have the necessary skills for a rapid change in the business model. In his analysis related to the transformation of senior roles as a result of digitalization, Spencer Stuart hypothesizes that in the coming years there will be a turnover among executives at the head of companies caused by their inability to adapt to technological changes. Spencer Stuart speaks of a clear division between those who have digital skills and those who will be "left behind" due to the lack of such skills.

    The question therefore arises of how to respond to this market transformation in terms of talent and skills and how to do it in an organized and efficient way.

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    For CEO:
    First, we need to dispel the myth that digital transformation requires a CEO to be a super expert in cutting-edge technologies. It is somewhat unlikely (and very rare!) that an individual has both leadership skills and in-depth knowledge of the latest technologies. In fact, it is enough to have at least a working knowledge of the technologies that allows you to identify new opportunities in your sector in order to allow it to define a clear and coherent strategy.

    Culture plays a key role in digital transformation. It is not enough to focus on the technical component by adopting cutting-edge technology: people in the company must be able to adopt it and use it to the fullest. The focus on cultural change and the human component of change are key ingredients for the success of a digital transformation. To do this, the CEO must surround himself with the right people and team. This means that, if necessary, it will have to make the decision to replace those who are not prepared. Statistics show that 70% of digital transformations are unsuccessful and that the resistance of senior managers is one of the main causes.

    For Senior Leaders and members of the Board of Directors:
    It is essential to keep up to date on digital trends. This helps not only to identify new opportunities, but also to be a role model for your team. This also involves adopting a working approach based on data and not on personal and subjective opinions.

    Resistance to change linked to new ways of working is one of the strongest barriers to achieving an organization's digital potential. Willingness to learn not only from more senior people, but also from more junior people (reverse-mentoring) is also required. Humility and open-mindedness are the watchwords: we need to learn from those who are closest to new technologies and customers.

    For Professionals:
    Tours of duties within the company are valuable opportunities to develop your digital skills. Also consider lateral movements to expand your experience and skills. Carefully analyse the organization you want to work for: you need to be the architects of your career and consider not only the impact that the company's brand will have on your career opportunities but look for mentoring opportunities to optimize your experience and the development of your leadership and digital skills, which also include the ability to drive change effectively.

    Digital skills are now the focus of attention and are increasingly becoming the watershed between successful organisations and those that unfortunately cannot keep up. This means that business leaders are able to manage change successfully: change management initiatives are no longer the exception but are now the norm. Having these skills puts you in pole position when it comes to successfully leading your organization to ambitious goals.

    How can I learn more?

    CMC Partnership supports leaders in the acquisition and development of change management skills at all levels of the organisation.

    We offer private, single-company on-site training and advisory support worldwide. Contact us for more information or visit our website if you are interested in the change management course for your team.

    Topics: Prosci training, change management certification