The Prosci ADKAR Model

CMC Partnership is licensed to deliver Prosci® change management training including the Prosci ADKAR® Model -  one of the most widely requested and sought-after models for change management.

In the information below, we've provided a brief overview of the ADKAR model.

To gain a deeper insight and and license to use the ADKAR model, get in touch with CMC to discuss further or attend one of our Prosci change managment training courses

What is ADKAR?
Applying ADKAR
Additional ADKAR resources

What is ADKAR?

The Prosci ADKAR® Model is a goal-oriented change management model that guides individual and organisational change. Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement:

  • Awareness of the need for change
  • Desire to support the change
  • Knowledge of how to change
  • Ability to demonstrate skills and behavior
  • Reinforcement to make the change stick

By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.

Applying ADKAR

Fundamental to the ADKAR Model is this: Change occurs as a process, not an event. And it can be difficult and complex to understand. Breaking down change into distinct elements helps us understand the process of change and how to manage it. The theory of three distinct phases of change:

The three states of change—current state, transition state, and future state—provide a powerful framework for the process-oriented approach of the ADKAR Model. The model clearly establishes how an individual moves through the change process, from their current state to their future state, and provides the insight needed for successful organisational change.

Additional ADKAR resources

To learn more about ADKAR:

Read about experiences of using ADKAR:

Have you got an ADKAR story? Get in touch with the CMC team and tell us all about it!

Find out more about Prosci change management training with CMC.